How Social Media Influences Your Shopping Essay

At the present time social media is the one of the most powerful ways to shop and advertise online via the use of web-based and mobile technologies; it transforms online communication into an interactive dialogue. Quester, Pettigrew and Hawkins (2011) defined social media as â€Å"media for social interaction, using highly accessible and scalable communication techniques.† According to Vithoulkas, social media is more than just the hardware or software which enables it, instead he argues that it is more of a philosophy of communication where honest and transparency is required and information is shared and has the potential to â€Å"spread virally very quickly†. For the consumer, social media can be a continual bombardment of advertising and promotion every time we use communication modes, such as the internet or mobile, which may be infuriating for the consumer but increases the market exposure for the seller. This report intends to analyse the effectiveness of social media in influencing the general population to purchase more than presently before. When large companies, such as Pepsi, invest 50% of their annual advertising budget into Social Media it is obviously a worthy idea for the discussion of marketing professionals worldwide. The buyer behaviour system has been challenged in ranges of high involvement and low involvement alike. Consumer control is now the focus of consumption, when before it was heavily regulated institutionally. Although social media is an inescapable part of every day life it cannot be assumed that it will replace other forms of communication. A great number of people of all ages use social networking sites before purchasing a product, especially in high involvement purchases. Seidma (2010, p11) has demonstrated that the large majority of people are engaged in some form of social media, showing its considerable societal acceptance; Marketing magazine online tells us that â€Å"Facebook has more than 400 million active users. Every minute, 24 hours of video is uploaded to YouTube. An estimated 5–10 thousand Twitter accounts are opened per day,† showing that when information is directly found by a population 20 times that of Australia there is serious product awareness to gain . Quester et al. (2011) stated that there are fives stages of decisions making processes prior to making the choice in buying a product or service. These include problem recognition, information search, evaluation and selection, store choice and purchase and post purchase processes. When consumers’ recognise a need or identify a problem which may exist, they then undertake an information search on the product or service with their behaviour influenced by internal and external factors, Consumers evaluate the various alternatives after they have gathered all information, and afterwards they make a selection of retail outlets for the actual purchase of the good or service. Lastly, the consumer compares the product performance against their expectations and decide whether they satisfied or dissatisfied with it. In last few decades, traditional media such as television, radio, newspaper has been the only way to promote and communicate with the target market, but now it appears that the trend has changed. As seen in diagram one (below) consumer control is now the driver in the marketing segment. As seen in chart one (below), it can be seen that on average people spend more time when choosing and product and general spend more money, suggesting that when purchasing online the products will be a high involvement purchase. Marketing Magazine online tell us â€Å"For 35% of shoppers, the process starts with online search; 30% of consumers read user reviews on retailer websites as a part of the shopping process.† In the U.S.A. alone there are 95 million people who admit to frequently using social-media in their purchase decisions. Hub Magazine found that more than 40% of American adults currently use social media as part of their shopping experiences, with further data showing most consumers increased in use of social media for shopping within an annual period. Hub magazine also found that 39% have strongly agreed with the statement that ‘they can learn a lot more about a brand by seeing what everyday people are saying about it online’ in comparison with only 22% percent of non-social media shoppers agreeing with the statement. This clealy shows us that Social Media can obviously affect buying habits. However, social media may not be the first choice for every business or organisation for their marketing strategy. In December 2009, COM Score released a report of their customer survey that showed peoples views on social media in comparison to traditional forms of media. Overall, they found that 28% of respondents were likely to notice advertising on social media and less than that 23% are likely to trust the advertisements they notice. Those numbers put social media websites at #5 on the list behind television, print, news and corporate websites. In the same findings it also showed that only 28% of those who had began their holiday shopping this season indicated that social media has influenced their purchases specifically consumers said their influences were: †¢ Reading a consumer-generated product review (13% of respondents) †¢ Reading an expert product review (11 %)  Ã¢â‚¬ ¢ Following a fan page on Face book to take advantage of special offers and deals (7%) †¢ Influence by a friend’s Face book status update referring to a particular product (6%) †¢ Following a company on Twitter to take advantage of special offers and deals (5%) †¢ A friend’s â€Å"tweet† about a product influenced their purchase behaviour (3%) Given the exposure to the internet that we in the western world undergo every day versus time spend watching television, it is odd that only 13% saw the high consumer involvement in reading reviews of products. What is even stranger is that these consumers have shifted from trusting expert reviews to peer reviews. In traditional media reputable sources were usually quoted to give weight to a certain product. It seems in the days of social media, peer influence has replaced the trustworthiness of reputable sources. Thus changing the buyer behaviour process. Social Media may influence and change the buyer behaviour process but it is not necessarily a replacement for tradition media. Although it is a change to the normal standards of media, it will never replace traditional media given the system of interaction in our society. The interesting thing, as discussed in this essay, is the change in the high involvement purchase process and the consumer control over purchases. It is effective to some degree, given the right target audience and consumer group, but in our society with the lack of general literacy (21.1% of the world are internet literate) and dramatic choices for consumers it is not the answer to the change of the consumer buyer process.

Modern Gadgets Have Made Us Slaves

Disaster Mitigation of Debris Flows, Slope Failures and Landslides 727 Development of Earthquake- and Landslide-Proof Public Buildings and their Transformation into Shelters in Case of Emergency Emmerich Simoncsics Institute for Architecture and Design, Vienna University of Technology, Karlsplatz 13, 1040 Vienna, Austria ([email  protected] ac. at) Abstract Due to the occurrences of the Niigata-Chuetsu earthquake 2004, last October the Vienna University of Technology already delivered proposals concerning the reconstruction and future disaster mitigation for the protection of the people in the Niigata prefecture.Humane accommodation for the victims should be provided in public buildings, which are earthquake- and landslide-resistant, as well. Last year a selection of earthquake and landslide resistant public buildings have been designed in interdisciplinary cooperation between students of architecture and experts for structural engineers, dealing with projects of tourist facilities , schools, sports and health centers, buildings for research, congress and administration centers with exhibition areas.The buildings have a regular function in â€Å"normal case†, but each of them can be converted within 6 (six) hours into a shelter for 2,000 victims in case of emergency, providing humane accommodation and board for several months. Integrated are emergency hospitals, storages, water reservoir and energy supply. So-called â€Å"familystands† (3 ? 3m), which can be easily assembled, can accommodate six persons each (in three levels, like in a train for overnight trip). The experiences show that emergency accommodations should be made possible in all kinds of public buildings in hazard-prone countries like Japan.Regarding the â€Å"Reconstruction Activities†, according to the future demands, the economical development of the Niigata prefecture shall be enhanced by the above proposed buildings. This year, therefore, covering the topic of â€Å"Str ategy for Disaster Mitigation†, additional public facilities with various functions will be developed and concerning the theme of â€Å"Risk Management† the organization of immediate medical aid (emergency hospitals) and the procedure of quick ccommodation (transformation of the buildings and transportation of victims) will be treated. It is intended to show the research results in the framework of a poster exhibition. Keywords: Niigata, earthquake, landslide, reconstruction, disaster mitigation, Introduction The engineer has the task to do research in the ? eld of natural sciences and to ? nd the truth about the violating forces of Nature. He has to detect the danger for human beings and call the society’s attention to the risks.Moreover, the engineer (including the architect) is supposed to propose practice oriented solutions in order to reduce the hazards and the politicians together with the engineers are responsible to realize the relevant countermeasures in order to protect the population from catastrophes. However, close cooperation with the public is necessary, as well. The truth is that no engineer can stop earthquake and they will occur also in the future. Therefore, necessary preparations have to be done. Expectancy of life may increase in the future. After forty years it might be even 90 years.The last repeat of an earthquake in Niigata was after 40 years (1964–2004). It is not impossible, that an earthquake may happen after 40 years again. Considering the life expectancy, people of even 50 years old today, living in Niigata, may once more experience an earthquake. Based on this awareness, â€Å"middle-aged† and younger engineers and politicians are responsible for the protection of human life and property. In the framework of this symposium we exchange our experiences and thoughts about possible improvements of the present situation.How does future look like? â€Å"Future† is a very important concept in thi s connection. We cannot create improvements for the future with our present attitude toward our present situation. With our present attitude no change into a more safe life in future can be achieved. We cannot in? uence the laws of Nature: violating forces will always threaten our population. In order to protect our lives against hazards, we have to detect the truth and change our mind accordingly. In order to be able to work e? iently and in a practice-oriented way, in 2002 (after a severe disaster in Austria caused by ? ood) the â€Å"VUT (Vienna University of Technology) Cooperation Center for pp. 727–732 c 2006 by Universal Academy Press, Inc. / Tokyo, Japan 728 Disaster Mitigation and Security in Buildings† was founded. It is a platform and network to foster meetings of several institutes, in order to exchange and coordinate their research activities and form groups to continue their research topics in interdisciplinary cooperation.The most important events are th e yearly arranged public exhibitions, in which the research results are presented. Basically it consists of two sections — the â€Å"Section for Fundamental Research† and the â€Å"Section for Objectoriented Research†. Whereas the â€Å"Section of Fundamental Research† elaborates the basic theories by means of the data and facts about natural hazards (case studies), the â€Å"Section for Object-oriented Research† aims at the practical application of this knowledge to buildings, in order to mitigate or even prevent structural damages and the loss of human life.The proposals are developed by means of â€Å"Research Driven Education Programs†, involving interested and talented students in the design procedure of buildings for concretely de? ned hazard-prone areas, under the constant surveillance of consulting engineers and experts. The Vienna University of Technology has been conducting research activities on the topic of â€Å"Disaster Mitiga tion† already since the year 2000 in cooperation with the University of Tokyo and other related institutes and universities.The method of interdisciplinary cooperation became the basis for the research principles of the above described â€Å"VUT (Vienna University of Technology) Cooperation Center for Disaster Mitigation and Security in Buildings†. As most of the damages caused by natural hazards concern buildings and consequently the people within them, the main focus is placed on the development of hazard-proof construction techniques for public and residential buildings, as well. Method The subject of investigation is ? exibility in public buildings. There are di? erent types of buildings with di? erent functions. There are buildings with several functions (e. . o? ce building mixed with hotel and exhibition hall) and others with one main function (school, exhibition hall, theater, sports facilities, congress center, museum, library, cultural center, hotel, hospital, health center, etc. ). These buildings are very di? erent in their operation, as well. A comparative method helps to investigate the degree of ?exibility in each type of building, which shows the e? ciency of these buildings as a shelter for the accommodation of victims in case of emergency. The ? rst target is to develop some public building types and investigate the possibilities of ? exibility.Within a building there are spaces, which 1) fully can be evacuated to give place for another function (e. g. seminary rooms, exhibition hall, gym, stadium, etc. ) provided there are su? cient storages available, 2) can be rearranged, e. g. : a) hotel rooms, by additional bunk beds in order to increase the capacity of accommodation or b) a banquet hall, in order to enlarge the capacity of a restaurant also for victims, or c) a foyer / lobby to provide space for organization and discussions between the victims and the crisis managers or d) a wellness center / swimming pool, to use them for sanitary purposes, etc.Function of crisis management 1) Public buildings usually lack some special facilities for the case of emergency (e. g. ?rst aid, smaller scale medical center or clinic, su? cient storage area for food, drinking water, clothes and family stands, water reservoir also for cleaning, sanitary and catering facilities, energy supply, etc. ) These facilities are supposed to be planned in addition, in order to achieve a humane environment for the victims. 2) In those buildings, which serve as a shelter, transportation of persons (victims) and necessary objects (blankets, food, etc. temporarily increases. Heliports near to these buildings are required because the access roads might be destroyed after a disaster. Family stands 1) are equipments, which in normal case are mainly used in exhibition buildings / halls or international fairs. However, nowadays, many other public buildings (schools, universities, museums, o? ce buildings, hotels, department stores, etc. ) also o? er exhibition areas and use stands to display the relevant exhibits. 729 2) By means of a very simple additional device these stands can be equipped with attachable â€Å"beds† (max. ix in each family stand of 3 ? 3 m). The goal of these stands is to achieve privacy for each family and to increase the capacity of a ? oor for accommodation purposes. In order to reach an economical arrangement of the family stands, the newly designed buildings have to take the size and layout of the family stands into consideration. Projects, Examples Some architectural projects carried out in the last years shall demonstrate the methods and aims of our interdisciplinary research cooperation. â€Å"Sports hotel and Bull? ght Arena†, Design: R.Malinov This project considers a local attraction — the bull? ght — for the design of a hotel building in combination with sports- and training-facilities. Additionally, the structure provides a medical center and can be transforme d into a shelter for up to 2000 victims within 6 hours. â€Å"Theatre in landslide-prone Area† in Niigata, Design: I. Mach This project takes the risks of a landslide-prone area into consideration. The structure is ? xed in the ? rm ground by anchor-foundations and the access way protected by a wall. â€Å"High-rise building in Tokyo†, Design: A.Gr? nanger u In cooperation with Dr. M. Hochrainer (Assistant, Institute for Structural Engineering and Technology) the application of a so called â€Å"Tuned Liquid Column Damper† was tested on a high-rise building. By means of an experiment on the shaking table the functionality of the proposed construction was proved. The facility is very economical and can be installed even on the top of existing buildings. Tuned liquid column dampers (TLCDs) are passive energy absorbing substructures to control vibrations of buildings when e. g. exposed to earthquake or wind loads.They can be used to prevent structural Fig. 1. Earth quake-proof Sports Hotel and Bull? ght Arena, model and section Fig. 2. Sports Hotel and Bull? ght Arena — ? oor plans: equipment with family stands in case of emergency 730 Fig. 3. Landslide-proof Theatre and Exhibition Hall for Niigata Fig. 4. Increase of the capacity of hotel rooms in case of emergency by bunk beds and family stands Fig. 5. Earthquake-proof high rise building: model+shaking-table-experiment with tuned liquid column damper 731 Fig. 6. Detail: TLCD — Tuned Liquid Column Damper lements from damage (earthquake load) or increase human comfort due to reduced ? oor accelerations (strong wind load). The actual implementation of a TLCD is uncomplicated, since it only consists of a rigid piping system, partially ?lled with water, allowing the water column to move inside the piping system. A movement of the TLCD housing induces a motion of the water column, and vibrational energy is transferred to the TLCD in a desired way. The energy dissipation of a TLCD is caused by viscous and turbulent ? uid damping, which can be regulated by the insertion of hydraulic resistances (ori? e plates) to obtain a required damping characteristics. In addition to the plane TLCD already established in literature, an entirely new arrangement, called the torsional TLCD (TTLCD) has been proposed. Plane TLCDs are very promising in mitigating ? exural vibrations whereas TTLCDs are used to reduce torsional or coupled ? exural torsional vibrations. Although the construction of a tuned liquid column damper is quite di? erent from the well known tuned mass damper (TMD), a TMD-TLCD analogy has been found, which allows to use design guidelines of the extensively researched TMD.The conventional TLCD is a purely passive energy absorbing device, and its application reduces the steady state dynamic response of vibrating structures substantially. However, especially during the strong motion phase of earthquakes several response peaks remain, which can be eliminated by the application of an actively controlled air-spring setup integrated into the TLCD. This extended hybrid TLCD concept combined with an energy saving control design preserves the salient features of TLCDs: cheap and easy implementation into civil engineering structures, little maintenance costs and a performance comparable to TMD.Considerable vibration reduction has been shown in extended numerical simulations for both, wind and ground excitation. Existing buildings 1) In 2004 around 100. 000 people needed temporary accommodation. As newly built buildings will not cover the required space completely, it will be necessary to investigate the possibilities in existing buildings (gyms, exhibition areas, sports stadiums, etc. ) as well, whether appropriate areas can be converted into a shelter in case of emergency. 2) In this connection the students’ help is absolutely necessary.In the framework of the general education program, students could carry out analyses on the above theme, as king for the cooperation of the managers of some existing buildings. Future development 1) A part of the public buildings may serve in the most attractive mountainous areas of the Niigata Prefecture to enhance the interest of tourists and last but not least of the young generation to ? nd a job in the ? eld of tourism and resort facilities. This could become also a countermeasure against the aging society in the mountainous areas.Also for this purpose the investigation of the geological quality of possible sites is necessary. 2) In this connection the feasibility of this idea has to be investigated. However, simultaneously a realistic project has to be developed and announced among the population (questionnaire). 732 Conclusions 1) According to the experiences of the Chuetsu Earthquake the value of the lost property (including private houses) should be compared with the possible sum of future investments. The horrible amount of the lost value should make us conscious that investment s are worth making before a disaster ccurs again. 2) In the framework of this symposium we exchange our experiences and thoughts about possible improvements. Therefore, I suggest ? nishing this symposium with a RESOLUTION on immediate measures to be proposed to the government. 3) In order to achieve an e? cient international cooperation, based on the experiences of the â€Å"VUT (Vienna University of Technology) Cooperation Center for Disaster Mitigation and Security in Buildings† the principles should be extended also in other universities.It is not enough to meet every 4th year, the research and realization activities must be done uninterruptedly.References Catalogues of the exhibitions — 2001, 2002, 2003, 2004, 2005: Vienna University of Technology (2001), Disaster Mitigation — Catalogue Exhibition 2001 Vienna University of Technology (2002), Architecture and Disaster Vienna University of Technology (2003), Innovations for Disaster Mitigation and Security in Buildings Vienna University of Technology (2004), Disaster Prevention and Security in Buildings Vienna University of Technology (2005), The Niigata Project

Evidence Based Practice in a Clinical Setting Essay

Evidence Based Practice in a Clinical Setting - Essay Example The evidence-based practice paradigm combines clinical expertise, patient preferences, and values, the surrounding clinical circumstances with the integration of the best scientific evidence (Salmond, 2007). The purpose of this paper is to apply evidence-based practice to the case of a patient and develop an effective patient care plan In order to apply evidence-based practice effectively there is a need for a critical evaluation of the patient’s health condition. It is also equally important that a thorough research is conducted by the health care provider (physician/nurse) in order to generate information that relates to best evidence practice (Bennett, & John, 2000). The research in most cases is conducted in absence of already established guidelines that are grounded on previous research and are used for purposes of integrating evidence-based practice into everyday clinical practice. It is this information that will be integrated with the clinician’s expertise, pati ent preferences and values and the surrounding circumstances to develop a patient care plan that will optimize the outcomes and result in delivery of quality healthcare service (Schulman, 2008). Patient Profile The patient, in this case, is a 51-year-old male computer programmer who is mildly obese. Patient has a history of smoking and has been trying to quit for over 30 years. He has tried using nicotine patches to help him quit smoking but was unsuccessful. The patient is reluctant to use Bupropion because he holds certain reservations against that particular group of drugs (antidepressants). No diabetic complications with controlled blood sugar levels. Patient has osteoarthritis on both knees which harbor sporting injuries. The blood pressure according to the past two visits is mildly elevated (160/94 mmHg). The patient takes large doses of Vitamin E and Fish oil for his heart and glucosamine for his knees. The patient takes St. Johns Wort to assist him to stop smoking. Research It is of primary importance that the patient’s treatment goals be identified. The goals offer guidance on which areas need research promptly. The treatment goals for the patient include solving the patient’s smoking problem, understanding the patient’s mild hypertension and possible therapy, managing the obesity, and determining the best therapeutic approach that can be used to treat the patient’s osteoarthritis. The patient has a history of smoking that spans over 30years. Such a patient can be considered to be a heavy smoker. Many smokers have been associated with several failed attempts to quit smoking. This particular patient has tried the use of nicotine patches to assist him to quit smoking but was unsuccessful. According to Stead, Perera, Bullen, Mant, and Lancaster (2008), the single purpose of nicotine replacement therapy is to ease the transition from smoking cigarettes to complete abstinence from smoking. The nicotine temporarily replaces the n icotine from cigarettes thereby reducing the motivation to smoke and the overall withdrawal symptoms that are associated with abstinence from smoking.

Addiction Essay Example | Topics and Well Written Essays - 500 words

Addiction - Essay Example For example, I have a cousin who is interested in knowing and trying drugs in order to understand what addiction means. He is a teacher who takes his students to know all about addiction. I am rigorously opposed to this view and my claim is that people do not have to understand what addiction means; they have to understand what it is going to happen if any kind of addiction becomes part of their lives. Two of the most essential readings on the topic of addiction are â€Å"The 10 Most Important Things Known about Addiction† by Doug Sellman and â€Å"Injecting Rooms Benefit All, Not Just Drug Users† by Robert Power. This paper makes a reflective summary of these two articles in order to bring out the major arguments of these authors about addiction and its consequences. One of the most fundamental articles on the question of addiction, Doug Sellman’s â€Å"The 10 Most Important Things Known about Addiction† offers a list of ten important things or facts abou t addiction. These ten essential facts about addiction have emerged over the last three or four decades and an understanding of these important things will fundamentally help the people in addiction treatment as well as general public. Bringing together a body of knowledge across multiple domains,

Management accounting - Designers will be contracted to provide Essay

Management accounting - Designers will be contracted to provide sketches and ideas - Essay Example When the designs are approved for production, graphic artists and technical production assistants are key to translating original artwork and scrawled words into a pleasing, coordinated product that can be mass produced. Thus, graphic designers might re-size artwork to make it fit a card, add color underneath or on top, combine images with appropriate typefaces for the verse inside, etc. The graphic designers must understand the capabilities of the printing machines and use only those numbers of colors that can be successfully and economically printed. Artwork, transparencies, etc. and verse are united in a mock-up that is approved for further development. When approved, all the specifications for the approved card-everything from the illustration on the front to the verse inside to the UPC code and price on the back-are scanned or input onto a computer disk and sent to the printer (Greeting card n.d.). The printing process is controlled digitally. Plates are created directly by exposure to lasers. A computer disk has "recorded" the image to be reproduced. A plate is run through a machine in which a computer is used to direct lasers to burn an image onto the metal plate. Each color requires its own printing plate and the computer disk is programmed so that it outputs plate specifications for each individual color. ... 1.4. Printing the Cards It is important to note that before an entire run of cards is processed, a couple of examples are run off and submitted for "proofing." The designers, marketers, graphic artists, press operators, etc. examine the card and check it carefully to ensure the imprint is of acceptable quality. Minor color corrections or ink adjustments occur before the print run can proceed. When the proof receives the sign-off, mass-printing begins (Greeting card n.d.). Greeting cards, often printed in runs of 400,000 or more, are often printed using sheet fed offset printing that permits the printer to print between 4,000-18,000 sheets per hour. When ink and a fountain solution (water with chemical additives) are applied to the laser-burned metal plate in the right proportion, the image to be printed accepts ink but repels the fountain solution. The non-image (white or background area) attracts the fountain solution and repels the ink and is left unprinted. From the plate, the image is applied under pressure to a rubber canvas called a blanket. The image is then transferred onto a sheet of paper. The sheets of paper to be printed, about 20 x 35 in (50.8 x 88.9 cm), are put on the press mechanically. The press grabs a single sheet of paper at a time, generally printing all of the black images and words first, then moving quickly to the next metal plate (which applies a different color of the design) without allowing time for drying the just-applied inks. While on the press, an aqueous coating (that provides shine) is applied to the just-printed card by another plate. The cards then air dry for approximately five to six days (Greeting card n.d.). 1.5. Cutting Apart and Packaging After the sheeted cards are completely dried, they are cut into

The Global Impact of Wireless Network System on the Individuals and Assignment

The Global Impact of Wireless Network System on the Individuals and the Society - Assignment Example As the report stresses numerous types of wireless correspondence systems exist; however, a distinguishing quality of a wireless network is that correspondence takes the spot between PC devices. These devices incorporate personal advanced assistant’s laptops, personal computers, servers, and printers. PC devices have processors, memory, and a means of interfacing with a specific kind of network. Customary mobile phones do not fall inside of the meaning of a PC device; in any case, more up to date phones and even sound headsets are starting to fuse figuring power and network adapters. In the end, most electronics will offer wireless network connections. According to the discussion findings wireless networks are networks that are not joined by cables of any sort. The use of a wireless network enables enterprises to maintain a strategic distance from the costly process of bringing cables into buildings or as an association between distinctive gear locations. The wireless systems' basis is radio waves, a usage that takes place at the physical level of network structure. Wireless networks use radio waves to unite devices such as laptops to the Internet, the business network and applications. At the point when laptops are joined with Wi-Fi problem areas out in the open places, the association is established to that business' wireless network. As with networks based on wire, or optical fiber, wireless networks pass on data between PC devices. The data can take the type of email messages, site pages, and database records, streaming video or voice.

Personal statement Example | Topics and Well Written Essays - 500 words - 24

Personal Statement Example I also scored grade B (b) in Mathematics and English as a second language and received an International General Certificate of Education of Secondary Education from the University of Cambridge International Examinations body. The British Council equally certified and qualified my International English Language Test results. As such, I have attained the required GPA and Test requirements from accredited bodies and hence my academic qualification to join your institution to pursue a B.A degree in Computer Science. Though I am an international student from Cyprus, I have efficient communication skills to study in a U.K university. I believe that joining your institution will offer me a great opportunity to advance my education in Computer Sciences and help me to achieve my career goals. I served in the military for two years and achieved advanced skills in military technology. Indeed, I designed a relational database for my camp that stores information about soldiers’ obligations and duties. The military training equally helped me to adopt a sense of discipline, objectivity, and innovativeness, which are significant in pursuing a B.A Degree in Computer Sciences. I also possess relevant experience from the part time job that I undertook at a local Computer shop where I solved technical problems, software and hard ware. The achievements, experience, and skills will enhance my capacity to advance my studies in computer science. I have a creative mind and adopt technological advancements in my endeavors. Furthermore, I have personal interests in sports like swimming, Ancient Greek, and Roman fights where I have trained for two years. I am sure that my participation in these sports and my commitment to community service will improve my physical and social life as well as promote the image of your respected institution. My debating and leadership skills will enable me to take leadership

Careers in Lodging and Foo and Beverage Industries Essay

Careers in Lodging and Foo and Beverage Industries - Essay Example Lodging includes resorts and hotels while food and beverages includes restaurants and catering services. There are numerous career opportunities that one can pursue in these two fields. The industry continues to grow and expand with time while opening up newer job opportunities. Many people with a passion and desire to offer exemplary services to customers often find very rewarding job opportunities in the hospitality industry. The Various Types of Management Careers The lodging industry for instance is one of the biggest employers in hospitality. There are several career paths that one can take including general hotel management, housekeeping, human resource management, sales and marketing positions, customer service supervision, finance and accounting and information technology among others (Altinay & Paraskevas, 2008). The general manager overseas the overall functions of the lodging and all other managers are answerable to him. The human resource manager is responsible for hiring , maintain and managing the employees of a lodging facility to ensure they have good working conditions and that they are motivated to service their customers and clients. The housekeeping manager maintains the records of visitors coming to the lodging facility. The sales and marketing manager on the other hand is changed with the responsibility of promoting the lodging facility and its services to target customers (Altinay & Paraskevas, 2008). Finance managers help in maintain the financial records while information technology managers help to maintain the information, technology and communication equipment. The size and type of a particular lodging facility determines the level of education, skills and experience needed for one to be hired in a management position. A big lodging facility in the US with a good reputation and a chain of rooms across the country may require one to have at least five years’ experience and a bachelor’s degree in order to get in to managem ent. A smaller facility may require a year’s experience and at least a higher diploma for one to be able to join the management team. Salaries for managers in the lodging industry are generally very attractive. Mangers can earn between $28,000 and $150,500 per annum while the general manager of the lodging facility may earn up to $200,000(Altinay & Paraskevas, 2008). The food and beverage industry is another field of hospitality, which provides employment opportunities to a majority of individuals across the globe. One can be employed in restaurants, hotels, or catering operations which provide many career paths that can led to managerial positions (Altinay & Paraskevas, 2008). Some of common managerial positions in the food and beverage industry include food and beverage directors, restaurant managers, bar managers, kitchen managers, catering supervisors, and mangers of hotel properties. Mangers of large casinos and hotels as well as directors of food and beverage have the h ighest salaries, which may be up to $150, 000 per year while other managers earn between $30,000 and $100,000 per year. Comparison between the General Manager Positions A general manager’s position in both lodging, food and beverage industries is an executive position with the occupant overseeing the day-to-day activities as well as the sales and marke

The Concept of Linear Regression Essay Example | Topics and Well Written Essays - 500 words

The Concept of Linear Regression - Essay Example However, a multiple regression models comprises of a single independent variable with multiple independent variables. For instance, stock returns are dependent on interest rates, risk, dividend payout ratio and various other variables. The most common example of simple linear regression is market index model. It assumes that the returns on the stock are only dependent on market returns (Elton & Gruber, 2007). Observations of the market often reveal that as the market goes up, the stock also follows the same direction. This implies that stock returns are correlated with market returns thus we can relate it to the stock market index. An example of multiple regression is cited in the literature by Lusztig & Schwab (1970), where multiple regression analysis was used to estimate the insurance expenses (dependent variable), through commission, profit and contingencies and premium taxes (independent Variables). Minimum least (sum of squares) method is used to estimate the model for regression equation. The values are chosen in such a way that the (vertical) distances from the data points to the fitted lines are minimized (so that the line fits the data as closely as possible). The figure below shows the best-fitted line for a simple linear regression model. For instance, there is a general perception that there are indications that "soda and sweetened drinks are the main sources of calories in American Diet," therefore most of the nutritionists recommend that soft drinks can be detrimental to health if they are consumed excessively.

Literary Devices Essay Example for Free

Literary Devices Essay Alliteration Repeating the same letter or sound at the beginning of adjacent or closely connected words. AllusionA figure of speech that makes a reference to, or representation of, people, places, events, literary work, myths, or works of art, either directly or by implication. BildungsromanA type of novel concerned with education, development, and maturation of a young protagonist. Essentially, a Bildungsroman traces the formation of a protagonists maturity (the passage from childhood to adulthood) by following the development of his/her mind and character. Breaking the fourth wallAn author or character addresses the audience directly (also known as direct address). This may acknowledge to the reader or audience that what is being presented is fiction, or may seek to extend the world of the story to provide the illusion that they are included in it. An example is found in the film Ferris Buellers Day Off when the main character speaks to the audience by looking directly into the camera. Chekhovs gunInsertion of an apparently irrelevant object early in a narrative for a purpose only revealed later. See foreshadowing and repetitive designation. Cliff-hangerThe narrative ends unresolved, to draw the audience back to a future episode for the resolution. Deus ex machina (From Latin: a machination, or act of god)Resolving the primary conflict by a means unrelated to the story (e. g. , a god appears and solves everything). This device dates back to ancient Greek theatre, but can be a clumsy method that frustrates the audience. This has come to mean that a force steps in to save the day or a helicopter shows up just as the hero must jump off a building. EpiphanyA sudden revelation or insight—usually with a symbolic role in the narrative—in a literary work. First Person NarrationA text presented from the point of view of a character (esp. the protagonist) and written in the first person. Oftentimes, the first-person narrative is used as a way to directly convey the deeply internal, otherwise unspoken thoughts of the narrator. Occasionally this narrator can be seen as unreliable. In some cases, the narrator gives and withholds information based on his/her own viewing of events. It is an important task for the reader to determine as much as possible about the character of the narrator in order to decide what really happens. Important note: See page 4 for point form recap. Flashback (or analeptic reference)General term for altering time sequences, taking characters back to the beginning of the tale, for instance Flash-forwardAlso called prolepsis, an interjected scene that temporarily jumps the narrative forward in time. Flash forwards often represent events expected, projected, or imagined to occur in the future. They may also reveal significant parts of the story that have not yet occurred, but soon will in greater detail. This has been highly popularized by several television shows. ForeshadowingHinting at events to occur later. See also Chekhovs gun. Frame story, or a story within a storyA main story that organizes a series of shorter stories or a short story that is used within another to add meaning to the other. Framing deviceA single action, scene, event, setting, or any element of significance at both the beginning and end of a work. HamartiaThe character flaw or error of a tragic hero that leads to his downfall. HyperboleExaggeration used to evoke strong feelings or create an impression which is not meant to be taken literally. ImageryForming mental images of a scene using descriptive words, especially making use of the human senses. In medias resBeginning the story in the middle of a sequence of events. The Iliad and the Odyssey of Homer are prime examples. The latter work begins with the return of Odysseus to his home of Ithaka and then in flashbacks tells of his ten years of wandering following the Trojan War. IronyThis discrepancy between expectation and reality occurs in three forms: situational irony, where a situation features a discrepancy between what is expected and what is actualized; dramatic irony, where a character is unaware of pivotal information already revealed to the audience (the discrepancy here lies in the two levels of awareness between the character and the audience); and verbal irony, where one states one thing while meaning another. The difference between verbal irony and sarcasm is exquisitely subtle and often contested. The concept of irony is too often misunderstood in popular usage. Unfortunate circumstances and coincidences do not constitute irony (nor do they qualify as being tragic). Readers note: â€Å"Isnt it ironic? † by Alanis Morisette contains several examples, but many of them are not ironic at all. JuxtapositionUsing two themes, characters, phrases, words, or situations together for comparison or contrast Narrative hookStory opening that hooks readers attention so hey will keep reading OverstatementExaggerating something, often for emphasis (also known as hyperbole) OnomatopoeiaWord that sounds the same as, or similar to what the word means, e. g. , boom or squish OxymoronA term made of two words that deliberately or coincidentally imply each others opposite, e. g. terrible beauty ParadoxA phrase that describes an idea composed of concepts that conflict. A good example occurs in the first sentence of A Tale of Two Cities by Charles Dickens: It was the best of times, it was the wo rst of times† (1). ParodyRidicule by overstated imitation, usually humorous, as in MAD Magazine Pathetic fallacyReflecting a characters (usually the protagonist) mood in the atmosphere or inanimate objects—for example, the storm in William Shakespeares King Lear, which mirrors Lears mental deterioration. PathosEmotional appeal, one of the three modes of persuasion in rhetoric that the author uses to inspire pity or sorrow towards a character—typically does not counterbalance the target characters suffering with a positive outcome, as in Tragedy. PersonificationUsing comparative metaphors and similes to give living characteristics to non-living objects. Plot twistUnexpected change (twist) in the direction or expected outcome of the plot. Poetic justiceVirtue ultimately rewarded, or vice punished, by an ironic twist of fate related to the characters own conduct Self-fulfilling prophecyPrediction that, by being made, makes itself come true. Early examples include the legend of Oedipus. There is also an example of this in Harry Potter. SatireThe use of humour, irony, exaggeration, or ridicule to expose and criticize peoples stupidity or vices. Sensory detailImagery, sight, sound, taste, touch, smell Stream of consciousnessTechnique where the author writes down their thoughts as fast as they come, typically to create an interior monologue, characterized by leaps in syntax and punctuation that trace a characters fragmentary thoughts and sensory feelings. An example is Ulysses. SymbolismApplied use of symbols: iconic representations that carry particular conventional meanings.

Tesco: Recruitment and selection

Tesco: Recruitment and selection As a member of the HR department I need to research and make a report in order to check the quality of new staff being hired. The aim of this report is to explore what are the best means of testing and hiring new employees. It will also look into some benefits and drawbacks of recruitment process in two successful companies which are Tesco and McDonalds. Consequently, I will outline some suggestion which I think is the best for our company. 2.0 Procedures The information is collected from internet and using secondary research to gather data for my report. 3.0 Findings 3.1 Recruitment and selection methods of Tesco Tesco is the largest private sector employer and operating over 13 countries outside the UK. There is increasing all the time in the number of both store-based and non-store. In addition, in order to achieve business objectives, Tesco needs to make sure that they have the right number of workers in the right positions at the right time. In order to do this, Tesco has a step by step process of recruitment and selection to appeal applicants for both operational and managerial roles. As the company is growing, it is important for Tesco to have workforce planning which is future needs for people in term of locations, numbers and skills. The reason why may people want to work in Tesco is that it has store all over country (UK) so people can work in a location where they live. Furthermore, some jobs such as cashier do not need too high education requirement. As regards of recruitment, Tesco advertises vacancies in different methods. The process of recruiting depends on the job available. Firstly, Tesco looks at internal Talent Plan to fill posts. The lists of current employees who looking for a move or on promotion will be consider. If nobody is suitable in this talent plan, Tesco use internal advertising to post in intranet. However, external recruitment, the vacancies are posted in the Tesco websites or external vacancies board. When making applicant online for managerial position, the chosen applicants must have an interview. Consequently, people who are selected will attendance at an assessment centre for selecting process. Having the CV or register at Jobcentre Plus, candidates who interested in stored based jobs can apply stores in Tesco. The store prepares a waiting list of application which is not selected and calls them if vacancies become available. Furthermore, for the jobs with more specialists such as pharmacist, baker the e xternal recruitment method will be used for example radio, magazine, television. As far as the selection are concerned, it involve in selecting a suitable candidates from applicants by using the job specification and job description. The important part of the selection process is screening candidates. This is ensure that people are selected have matched with the job requirements. Initially, each applicants CV which summarises the candidates education and job experience will be looked cautiously by the Human Resources in Tesco. The firm also provides a job type match on careers web page. Hence they can see where they fit or not. A person who passes screening attend assessment centre will be invited to second interview. If they are successful, they will receive an offer letter and contract. The assessment centre is take place in store and is run by managers. It will give to candidate several tasks which include problem solving, team working. For example, how they react when customer make a complaint; team work together to make sure that the stock is ready and every shelf is provided; changing the shift work and nights. These exercises can help candidate to deal with real problems at work. 3.2 Advantage of these method in Tesco With respect to recruitment process, Tesco will try to find the most cost-effective way of attracting people. Although it is not cheap to advertise on television and magazines, this is essential to get the right type of people for the vacancies. It is easy for applicants to seek about available jobs and also has a simple application process throughout the Tesco website. First of all, by using internal recruitment in Tesco lead to cut the cost of recruiting workers from outside. This is due to less training and orientation required In addition, the HR department know more about the candidates ability. This will increase productivity of current employee and stronger commitment to the company. There are a number of benefits by using external recruitment method. Because of new people, they will bring in Tesco new perspectives and ideas. Furthermore, Tesco have more choice to choose candidates; they have a wider range of experience. 3.3 Disadvantage of these method in Tesco As regards to internal recruitment, the number of applicants can be limited. Owing to already known about strength and weakness of candidate, Tesco could not have new ideas from outside. In addition, another vacancy will be creating which need to be filled. On the other hand, in external recruitment, it has more expensive because of advertising and longer process. The selection process might not be effective enough to find the best applicant. 3.4 Recruitment and selection methods of McDonalds McDonalds is a one of the largest scale employer. Most workers are paid by the hour and those people called as crew members. Their jobs are to prepare the food and serve customers in order to make the restaurants run more efficiency. McDonald attracting many people because they can work as part time job so it appeal a lot of students who are studying at college or university. With respect to recruiting hourly-paid workers McDonalds have created a two-step application process for potential crew members. Firstly, all candidates must do the psychometric test and then they need to go online and fill the application. Once successful, the candidate will be invited to a restaurant for an on job experience (oje) and interview. The purposes of OJE give a good opportunity to evaluate the candidates customer service skills, how they get on with other member in McDonald and allows candidate to see whether or not suits with working environment. After that, the candidate will work in customer facing areas about 2 day assessment and will be given full instruction on what to do. Consequently, they have a final interview with manager who will give the decision about the applicant. When crew member have been hired, they have to attend a welcome meeting to demonstrate their skills and behaviours. This meeting will show an overview of the company and then candidate must do h ealth safety and food safety test online. 3.5 Benefits and drawbacks of these methods in McDonalds As we can see, the way McDonalds recruitment people it appeal more people to apply because they offer employee with many rewards and bonus. This also increases competition between employees to get prizes. They also provide good working condition which help workers more flexible at work. One of the interesting in recruitment stage is an on job experience. That mean candidate will show all of their skill to deal with customers. The other thing here is that people are easily to find out and apply quickly which save a lot of time. On the other hand, there are some drawbacks of these methods. Firstly, owing to more reward, this lead to increasing cost for company. Secondly, it appeals many students who do not have any previous experience. As a result of this, they will take time to learn and therefore reduce productivity of restaurants. 4.0 Conclusion From my point of view, both companies have good recruitment and selection policy depends on what they are doing. McDonald believes that employees are a vital role in the company to achieve the success of the restaurants. Their aim is to recruit the best people and keep them by offering on-going training related to their position, therefore promoting them when they are ready. The recruitment policies to fulfil its aim. However, Tesco believes that workforce planning is vital for business. They have strong organisational structures. Furthermore, Tesco provides the friendly ways of applying for vacancies and a reliable approach to recruitment and selection. 5.0 Recommendation Having finished research and analyses the recruitment process in both company, I would like to recommend some suggestion for our company which are application online, advertise on TV, using job specification and job description. First of all, application online help people easily to apply and attracting more people is due to developing of technology nowadays. Secondly, advertising is good way to grab attention of people. The reason is that most people like watching TV in leisure times. Although advertising is expensive in the short run, we will have better results in the long run. If we have the right employee, they will contribute to our company for a long time. Finally, when we have many applicants, using job specification and description are the good ways to choose the right person. These documents help us get the overview of candidates; what the qualification they have and their experience. Words: 1507

Self Interest in Hamlet by Shakespeare :: essays research papers

Hamlet is a play about inherent self-interests. Shakespeare composes the play with dominant ideals instilled within the reader, primarily those pertaining to revenge and tragedy, albeit those ideals are derived from each character's different self-interest, whether applied consciously or not. Shakespeare utilizes various soliloquies and certain dialogue throughout the play as a medium through which the reader comprehends a certain character's self-interest. Through these soliloquies and other dialogue, primarily those concerning Hamlet, Gertrude, and Claudius, the major themes of revenge and tragedy are derived from unconscious wants, thus making Hamlet a play about inherent self-interest. In murdering King Hamlet, Claudius achieves his goal to become King, and later seduces Hamlet's mother, Gertrude. King Claudius's intentions are revealed in Hamlet's designed play-within-a-play where "the King rises" and Claudius demands the show be halted with "Give me some light. Away!" (III.ii). His instantaneous flee proves his inherent wants when his inner thoughts of "dire property" are exposed (III.ii). Claudius realizes Hamlet has noticed his self-interest, thus planning his murderous scheme against Hamlet, which ultimately leads to the destruction of Hamlet's and Gertrude's once happy life. Gertrude's selfish behavior is indirectly selfish, in that Gertrude's priorities are derived from the men surrounding her, most dominantly, Claudius. Gertrude's allegiance through the play is constantly on the move: shifting constantly between Hamlet and Claudius, finally resorting to Claudius. Her selfishness is derived from Claudius in that she wants to protect what is hers through him. All that she owned became his as well when they married, therefore when the queen says "buy not by him" (IV.v) defending the king against Laertes's accusations, she is truly concerned about herself and the notion of her having to leave all she has if Laertes's accusation is seen as true. Hamlet's inherent self-interest is the underlying cause of the play. One of Hamlet's first soliloquies demonstrates Hamlet's passionate anger towards Gertrude due to her marrying Claudius. His anger shows clear as he insults all women in "Frailty, thy name is woman!" (I.ii), as well as "like Niobe, all tears" (I.ii). Hamlet's anger and frustration were always a part of his emotional status, allowing him to already have adverse feelings for Claudius, however, it was the ghost's commands that allowed Hamlet to propel these interests into the action he is to commit. Hamlet's previously felt emotion is the tinder the ghost uses in order to make Hamlet take action against the situation neither of them are willing to take action against.

Essay --

TUQUITA CHECK OUT THE PROPER TEMPLATE FOR AN APA PAPER. IT IS AVAILABLE ON LINE. THIS IS NOT CORRECT Introduction to Psychology Week 4 Assignment Tuquita Clark 2/11/2014 â€Æ' When a person is in control of their emotions they can deal with difficult tasks better than otherpeople.s, but Eemotions will also tell you a lot about a person’s emotional health. Michael Akers and Grover Porter of PyschCentral (p. 9) noted that the intelligence test was designed to learn how smart a person was by testing their cognitive abilities. The IQ test mostly consisted of memory and problem solving, but soon researchers realized that emotional intelligence was just as important. Emotional intelligence is when a person understands their own emotions and the emotions of others. In order to study emotion you have to understand the five concepts of emotional intelligence. The first concept, self- awareness is the ability to recognizeing emotions as they happen and dealing with them immediately. Emotional awareness and self-confidence are major factors in self-awareness. When you’re co...

Frank Lloyd Wright :: essays research papers

Frank Lloyd Wright   Ã‚  Ã‚  Ã‚  Ã‚  Frank Lloyd Wright, in my mind, is the greatest architect I’ve ever seen. He had a big fetish with building his houses encompassed with nature and that really interested me.   Ã‚  Ã‚  Ã‚  Ã‚  Frank Lloyd Wright is widely regarded as one of the most influential figures in modern Western architecture. His radically innovative designs, utilizing a building based on nature. Said by Wright as organic architecture. He was born in Richland Center, Wisconsin, June 8, 1867 and died on April 9, 1959. It was a standard of his passion and commitment to his field of work that he continued working right up to the time of his death.   Ã‚  Ã‚  Ã‚  Ã‚  After studying civil engineering at the University of Wisconsin, he moved to Chicago in 1887, where he went to work as an apprentice for Louis Sullivan. He began there to design and independently build private houses for some of Sullivan’s clients. This was known as “moonlighting';. These houses soon revealed an independent talent that was distinct from that of Sullivan. Wright’s houses had low, sweeping rooflines hanging over uninterrupted walls of windows. His plans were centered on massive brick or stone fireplaces at the heart of the house. His rooms became wide open to one another and the overall configuration of his plans became more and more alike, reaching out toward some real or imagined expansive horizon.   Ã‚  Ã‚  Ã‚  Ã‚  In contrast to the openness of those houses and as if in conflict with their immediate city environment, Wright’s urban buildings tend to be walled in with light entering primarily from above, through skylights. These features contrasted with those of his mentor’s, Sullivan, work. Wright’s distaste for urban environments and his embrace of the natural environment are observed in the contrasting features of some of his finest buildings in the early 1900s: the Unity Church in Oak Park, Illinois; compared with Buffalo’s Martin House and Chicago’s Robie House. The houses are characterized by large, glazed walls, terraces, and low-slung roof overhangs.   Ã‚  Ã‚  Ã‚  Ã‚  Well, in 1893, the issue of Wright’s moonlighting escapades finally arose and Sullivan was forced to fire Wright. Sullivan felt very betrayed by this. Wright was forced to work on his own which pleased him either way. This gave him more freedom. During the next 20 years, he became one of the best known architects in the United States. Wright’s fame in Europe was promoted due to the publication in 1910 and 1911 by Berlin’s Wasmuth of two editions of Wright’s work as well as an exhibition that traveled throughout Europe.

Building an Ethical Organization Part 2 Essay

Individual: Building an Ethical Organization Part 1 The name of my organization is Focus Mental Health and Developmental Agency Focus is an agency that provides help and compassion to people that are going through a mental health issue whether it is needing counseling, support, or medication treatment Focus is your path to peace of mind. Substance abuse is another issue that we address from helping to get assistance to go into inpatient treatment facility, or outpatient treatment, as well as Aftercare which is a support program for clients being fresh out of drug or alcohol treatment or stopping using on their own. Recovery program that can be provided through Focus for continued success at a productive life for clients. Recovery is a life altering event because the client will be drug or alcohol free for a certain amount of time but will constantly be on a mission to stay free from these addictions. We have case managers who do home visits as well as office visits to stay on top of our clients’ needs before they become a crisi s. We promote medication therapy which assists clients in staying on a strict medication regiment for mental health and some substance abuse treatments as well when necessary. Groups for substance and alcohol abuse meet weekly, the meeting are separated in to one for teenagers and one for adults as well as one for narcotics and one for alcohol abuse. Focus also has a team that works in human services call the impact team which do such things as take the clients grocery shopping, or to appointments or out to functions in town and even to visit family members they are up close and personal with the clients. The clientele for Focus will be children starting at age 10 and up through adulthood. The clients are high in number in male and female ratio, meaning we service high numbers of both genders. Clientele for Focus consist of primarily low income clients but is open to all residents of Richmond County. Children and adults that may be going through a turning point in their lives and ne ed some assistance in adapting to the changes and probably have no other place  to turn are much of Focus clientele. Within our substance abuse programs many of our clients are repeaters they have had some type of counseling or treatment in the past, the clients are children as well as adults. Much of our clientele is involved in long term care phases with Focus they are in need of support in their lives, medications and usually involved in aftercare or recovery. Mental health issues brings many clients to Focus, they sometimes come straight from the hospital to the offices of Focus they are usually in great need of care. Our clientele is very diverse we have to be prepared for almost anything from getting someone to speak another language to clients to giving a child a hug. Focus is a non-profit organization, but we do bring in an income by charging for services, on a sliding fee scale, services maybe free for those who qualify, or clients can setup a payment plan, but the rates are according to income and ability to pay. Focus has to charge a small fee to cover their bills and overhead to stay in business and grow and continue to service the Richmond County area. Focus is not in business to get wealthy but to make a difference in the lives of our clients and the community. The issue of Focus is to support an issue of private or public interest that does not include a monetary value. Mission Statement: Focus gracefully and respectfully service adults and children that may be at a turning point in their life and are having mental health and/or substance abuse issues, as well as people in any phase of relapse. Focus particularly caters to low income people but all are welcome, we serve the county of Richmond. Our goal is to provide our clients with the knowledge, treatment and support so they can return to a life of independence, good health and wellbeing; and Focus encourages and support clients in their aftercare and recovery as needed. We do not discriminate against anyone needing service for any reason; we are made up of a diverse society at Focus. The mission statement supports the ethical system because Focus not only will treat the clients and bring them around to better health and not only that Focus will make sure that the clients learns the tools they need to stay healthy and recover, and continue on a path to independence again. The mission statement supports the ethical s ystem because it calls for diversity which is a big part of the clients that come to the agency and the staff. The  message the mission statement send to the community is that we are here for you, to help you, support you and see that your needs are met. Focus will be with you through your journey and for the long term until you are able to become more manageable in your life. That during your need for Focus services you can count on us and we will teach you how to take the best care of yourself with and without our assistance. Drohan William M, (June 2010) wrote a successful statement becomes a unifying force, a foundation on which to build, and a reference point for everything the association does. Its well worth the time to make sure it is written in such a way that it will serve as a guide and an inspiration for many years to come. Values statement: At Focus we value and treat everyone that comes through our doors with mutual respect and dignity. We will have acceptance of all people regardless if there is any kind of difference between us, we will always embrace diversity. Focus will respect each client’s privacy by protecting their medical records at all times, and allowing only staff directly involved with client care to view records. There will be no room for sexual harassment of clients or staff. Kernaghan, K. (2003) writes, A values statement expressing values that are shared at all organizational levels-combined with the dispersal of leadership roles throughout the organization-provides an especially strong foundation for integrating values into public service. These values will inspire action and influence behavior because it states that you will be treated with mutual respect, so clients will know to be on their best behavior and staff will know that also as well as being professional at all times. By accepting d iversity that lets all clients know that they are welcome, important and will be getting equal treatment. The clients will feel protected knowing their medical records are kept confidential and they will not be sexually harassed during their visit. They both call for treating the clients with mutual respect, regardless of any type of differences that maybe. Values and mission statements both state that they are for diversity so it includes people, make people want to come forward and get care. Knowledge and support for the clients is a part of the values statement as well as the mission statement. Long term care is part of each statement which would usually be necessary for Mental Health and Substance abuse treatment. The mission statement and the values  statement in different ways states that they want the best for the clients, want them to get the best service or treatment available at Focus, so they can be their best. Code of Ethics All employees will abide by these codes of ethics at all times (except when necessary not to), we will present good conduct ourselves at all times to be a credit to the organization and the community we serve. Yi-Hui, Haung, (2010) states, First, responding to the argument that ethics codes are not an effective indicator of professionalism, I believe that a code of ethics is part of the standards that must be fulfilled for an â€Å"occupation† to be a â€Å"profession,† especially for public relations. 1.All staff should attempt to meet the needs of their clients, including committing to and respecting client rights and maintaining confidentiality at all times, except in special cases. 2.Staff should be knowledgeable in a variety of areas and situations in order to be able to effectively perform their duties in human services. 3.All staff must work well with their peers and should show mutual respect for one another, and avoid negative criticism. 4.All staff must carry themselves in a professional manner at all times and must not let their personal lives interfere with being professional on the job. 5.All staff should work for the benefit of society and make sure that all clients equal rights are protected and have an opportunity for helpful services that meet their need. 6.Staff will not argue with clients or other staff if a situation should come up between either of the two it must be taken to the supervisor and dealt with directly if the situation cannot be handle in any other fashion 7.All staff must vow to speak up if they see or know of another employee that is violating the codes of ethics, the law, or a client these matters must be addressed with your immediate supervisor. 8.The use of drugs will not be tolerated, and the use of alcohol while on the clock will not be tolerated either, if you suspect another employee report it, it is for the safety and protection of the organization. 9.All employees should exercise their power to prevent m istakes or wrongdoing by asking questions at the right time. 10.All staff should respect the property of others, be honest and not take unfair advantage of other employees. The code of ethics inspires a tangible outcome from an employee because they will want to be the best example for the organization and their peers. The  code of ethics would cause the employee to check their work more carefully and make sure it is done correctly and by the law as well as dealing with the clients. The code also helps the employees feel protected, because it sets rules and guidelines for the employees and all must abide by them equally. The code of ethics is related to the mission and values of the organization because they are there to co-inside with each other for the direction of the organization, and the protection of the clients and staff. All three are necessary for the good of the organization, the focus and the goal to be effective. Our organization plans on having a relaxing, calm, approachable family oriented culture. The atmosphere will be calming, loud noise will be prevented as much as possible, and we tell our clients to invite a family member if possible to the appointments. Our staff will carry themselves in a professional, plight and clam manner in order to set an example for the clients, so they will not get excited. The culture will institutionalize the organizations values by having them mesh together. When the clients see how the environment of the organization is they will be more than willing to come to their appointments regularly and participate in their treatment and perhaps invite a family member. Even though this will be a change for the clients from an institution staff will do everything to help them adjust. Focus employees will treat everyone with dignity, respect, honest, and kindness this is the type of atmosphere we represent. Identifying my moral responsibility as a leader is of importance, because the workers will be watching and imitating the kind of behavior that I display, the leader sets the mood in the environment in the whole organization. I will be responsible for all action that I take part in, and be honest and truthful in all my actions. While trying to maintain the ethical standard I will be evaluating their performance in six month intervals and on their anniversary date. For the six month if no problems the employee will get a gift card to a store and for the anniversary day they get a raise. I will have a one on one meeting to talk about their performance evaluation and their strengths and weakness and how they can improve during their job. I will keep a record of all evaluation so I can assist workers in being the best employee they can be. I will lead by example. Part of my moral responsibility is to lead the worker to the best of my abilities. I wil l make sure that I set the same kind of ethical  standards that I would like for my workers to follow. Morals have to do with values and values relate to compassion, integrity, and dignity and these are things that I will display while I am in a leadership role. I will maintain Focus ethical standard while measuring the workers performance by treating all employees as individuals and as fair as possible. There will be an ethics committee which will consist of the me, my boss and one employee so the employees will have a voice. The ethics committee will review the evaluations to make sure all rule and guidelines have been followed and the committee will study different methods and organization policy to look for what is right and what is wrong. Other than me leading by example and the ethics committee the workers will follow suit and become loyal employees. The structures I would put in place for oversight is training for employees, evaluate new employees the first six months of em ployment. In conclusion the mission and value statements and the code of ethics form the core of Focus is something that clients and employees can value in the organization. They serve as a guiding tool for employees so they can give their clients the best service practically every time. Effective leadership is necessary for morale and production in the organization and that comes from a good leader. Performance evaluations will play an important role in the structure of the employee’s positions. Periodical performance evaluations are necessary in order to evaluate the performance of the employees and maintain an ethical standard. The Focus is a place where people with mental health issues and/or substance abuse issues can come for help and get their needs met and feel safe. References Drohan, W. M. (1999, January). Writing a mission statement. Association missions statement; writing, 51(1), 1. Retrieved from http://search.proquest.com.ezproxy.apollolibrary.com/docview/229219642? Kernaghan, K. (2003). Integrating values in to public services: The value statement as a centerpiece. Public Administration Review, 63(6), 711-719. Retrieved from http://search.proquest.com.ezproxy..apollolibrary.com/docview/197169756? Huang, Y. (2010, June). Should a public relations code of efforts be enforced.. Journal of Business Ethics, 31(3), 259-270. Retrieved from http://search.proquest.com.exproxy.apollolibrary

Appeasement Policy- Failure

Appeasement was the policy adopted by the British and French prime ministers in 1930s towards Germany. The aim of which was to settle international quarrels by satisfying Germany’s grievances, thereby avoid the resort to war which in other words, maintain peace. There are several reasons to why the appeasement policy was adopted. Such as, Britain and France were both suffering from economic depression and thus felt that they could not afford to spend a large expenditure on arms to combat Germany.Besides, there was a feeling that the treaty of Versailles was too harsh towards Germany and it was reasonable to reduce the policies. The appeasement policy was based on the idea that what Hitler wanted was reasonable and when his reasonable demands had been satisfied, he would stop. However it gave Hitler the confidence to demand more land, such as taking over Czechoslovakia, another step towards the Greater Germany. Later on Hitler demanded the Polish Corridor and Danzig in August 1 939, which eventually resulted in war.The appeasement policy fueled Hitler's actions to further devalue the Treaty of Versailles. Hitler broke the treaty of Versailles by sending troops to Rhineland, in addition to that Germany united with Austria which was originally banned in the Treaty of Versailles. At the same time, Germany gained time to build up their armed force and gain more military power. The policy aggravated Hitler’s ambitions and aggressions; he decided that Britain and France were unlikely ever to oppose him by force. Germany attacked Poland which at last led to WWII.If France and Britain had stood up to Germany then Hitler would not have been so bold in what he was doing. If they did not adopt the appeasement policy, they might be able to force him to back down without a fight or defeated Germany in a much shorter, less destructive war. Instead they kept giving Hitler what he wanted, hoping to appease him, which ended up Germany getting stronger and stronger u ntil defeating her required a catastrophic war. In conclusion, the appeasement policy was not effective in maintaining peace; instead it aggravated Hitler’s confidence and aggression which in the end led to WWII.

Language of Politics Essay

Webster’s Encyclopedia defined language, from Latin lingua, â€Å"tongue†, as basically the mode by which humans express themselves vocally and communicate with others. It is the expression and communication of emotions or ideas between human beings by means of speech and hearing, the sounds spoken or heard being systematized and confirmed by usage among a given people over a period of time.[1] The art of using language in such a way that meaning is either limited or produces a new connotation, have only one purpose, that is, to manipulate people in believing other concepts or meanings so that people will not put into bad light or decipher correctly previous actions that have adverse effects to the environment, to people or to the society. Some people believe that our civilization is degenerating and becoming more immoral as time passes us by and that our own language must inevitably share in the general collapse. As the environment continued to be destroyed by our reprehensible actions, surely the abuse of language is also one of the characteristics of a decaying society. Ultimately, the decline of language will have to be traced to its political and economic causes. Language becomes ugly and inaccurate mainly because our own thoughts have become dull and foolish and frivolous. Manipulation of language to cover certain ugly deeds or to paint rosy pictures so as to maintain people support and economic stability is fast becoming the norm in today’s everyday communication. In George Orwell’s †Politics and the English Language†, two qualities that emerged among the five specimens of the English language as it is habitually written are (1) the staleness of imagery; and (2) the lack of precision. He explained that the writer must have a meaning and yet, cannot express it properly or expresses it in such a way that it gives a whole new connotation. The writer might be indifferent to what he is saying and doesn’t care if he is understood at all. Orwell said that this combination of vagueness ad sheer incompetence is one that is most unmistakably marked in terms of characteristics of modern English prose and of any kind of political writing. As soon as topics for discussion are raised, the concrete become abstract and no one seems able to think and speak words that is not hackneyed or trite. Orwell enumerated four tricks by which prose construction is habitually evaded: (1) Dying metaphors – assists thought by evoking a visual image but also a metaphor that is technically â€Å"dead† (e.g., iron resolution) has in effect, reverted to being an ordinary word and can be used without loss of vividness, metaphors that are usually used to save people from inventing new words (e.g., toe the line, stand shoulder to shoulder with, play into the hands of, etc.); (2) Operators or verbal false limbs – saves the trouble of choosing appropriate verbs and nouns and at the same time, pad each sentence with extra syllables that gives it an appearance of symmetry (i.e., render inoperative, militate against, serve the purpose of, etc.); (3) Pretentious diction – words like phenomenon, element, individual, objective, categorical, liquidate, etc. are used to dress up simple statements and give an air of scientific impartiality to biased judgments. Adjectives such as epoch-making, epic, historic, unforgettable, inevitable, etc. are words used to dignify the sordid process of international politics; and (4) Meaningless words – words and passages that are almost lacking in meaning are used (e.g., romantic, plastic, values, human, sentimental, natural, vitality, etc. are usually used in art and literary criticism.[2] Orwell provided a clear and detailed explanation as to the means by which people can destroy the usage of language through the four tricks that was enumerated above. Language can be made lively and interesting, and it can be used with malice and intention to cloud people’s perception of things and events that may be detrimental to some individuals, groups or organizations. What is language of politics? It is basically a term used to describe political or social consequences of linguistic differences between people, or on certain occasion, the political consequences of the way a language is spoken and what words are used.[3] Language, based on early definition, can be a speech of a particular nation or any means of passing on one’s thoughts or feelings to others. It is like a person such that over time, it grows and develops, changes as society changes. Often, society (particularly those in politics) uses language or words as weapons. It is used to make someone feel inferior or to hide something that will be detrimental to someone’s wellbeing. Language basically defines who we were, what we are and where we are going (direction). With its power to devastate and its power to influence, language continually evolves and changes, as the society and the environment changes.[4] For politicians, language is indeed a weapon. Creative and apt usage may cause â€Å"death† on political issues or aspirations. It may be used to cover devious acts and horrendous mistakes so that the citizenry will be clueless. Nowadays, an entire art of using language to manipulate citizens’ knowledge and inputs regarding politics has developed. Language is oftentimes used to hide mistakes or to cloud the people’s better judgment. By using misleading language like jargon, confusing syntax and hypersensitivity to very narrow definitions, politicians are able to make people believe in lies or make them act in such a way that will be greatly beneficial to the political position of a candidate. One example of this is when then Secretary of State, Alexander Haig (1981) manipulated words because he was to explain to Congress why a group of Salvadoran soldiers trained and equipped by the United States had brutally raped and killed four American nuns. Haid used every language trick imaginable to suggest that the nuns actually got involved in an â€Å"exchange of fire† with the soldiers such that the image of nuns fighting with soldiers almost obliterated the fact that a crime was committed against the nuns. This is an example of how language can be manipulated to suit the needs of the politicians.[5] Politicians also mislead its citizenry by using jargon. Jargon refers to the confusing labels that are often attached to things. This is used so that those who are knowledgeable will know precisely what is being referred to. To use it with dishonesty and deceitfulness in mind, jargon is oftentimes used to confuse people with very formal sounding language. One example of this is when a doctor tells a patient that she has â€Å"sever abdominal distension†, encouraging the patient to spend more for her hospitalization, little knowing that it just means she is experiencing â€Å"cramps†. This is oftentimes utilized during wartimes (e.g. during the Gulf War) by politicians to report about â€Å"targets being serviced† which only meant that something possible containing people in it was destroyed. William Lutz, in his book titled Doublespeak, gave another example on the usage of jargon to mislead people. He cited a US$2,043 dollar â€Å"hexaform rotatable surface compression unit†, which â€Å"suffered dramatically degraded useful operational life† when it â€Å"underwent catastrophic stress-related shaft detachment†. Upon hearing this, people will naturally think that the government should be more careful in buying such units when in actuality, it only meant a nut that has a value that is much too costly for comfort.[6] Another way of deceiving the people is when politicians use confusing syntax. Syntax basically refers to grammar and certain grammatical structures can be used to misinform and mislead people. One mistake that was covered up by using syntax was the aborted hostage rescue effort in Iran during the hostage crisis of the 1970’s. The presidential spokesman dispatched to â€Å"inform† the public of the circumstances explained that something had happened, but nothing really happened, there were or were not casualties and the US may or may not have been involved. Lutz came up with another example wherein it shows that politicians try to avoid being pinpointed as the author of bills that invariably raise taxes. Draft tax laws like â€Å"in the case of a partnership with a taxable year beginning 1 May 1986, if such partnership realized net capital gain during the period beginning†¦then such partnership may elect to treat each asset—as having been distributed to the partners†¦Ã¢â‚¬  The readers simply lose track of what is being discussed and are left with no choice but to just accept what is being reported.[7] By using very narrow definitions, politicians are able to effectively deceive people. A politician may apply a rarely used definition to mislead or use a term in its strictest sense while everyone else assumed that the more far-ranging definition applied. One example of this is when President Bill Clinton explained that â€Å"there is no sexual relationship†. Americans assumed that his â€Å"is† also referred to the past and that there has never been any sexual relationship when in fact, he meant that literally at that moment, there was no sexual relationship. Another example is when a plane crashed due to a propeller that fell off and was explained in an FAA report as a case of â€Å"uncontained blade liberation†. The horrible effect of incompetence is thus hidden in a term of â€Å"blade liberation†, misleading people to think that nothing untoward happened. Politicians have so much power when they use language in misinformation and deceit. People will just have to be constantly aware when they are being given jargons, syntax and very narrow definitions that are confusing and vague, making them robots that are programmed to accept and believe according to the whims of those who are in the position of power. References Anderson-Krome, Christopher W. What is Language? Retrieved 30 May 2007 from http://www.sebsteph.com/Professional/Bart’s%20class/Rankenfall99/candersonkrome.html. Language. Webster’s International Dictionary. 1998. Trident Press International, Florida USA. p716. Language politics. Retrieved 30 May 2007 from http://en.wikipedia.org/wiki/language_politics. Orwell, George. Politics and the English Language. 1946. Retrieved 30 May 2007 from http://www.mtholyoke.edu/acad/intrel/orwell46.html. Sample Essay. The COC Guide to Writing: Online Edition. Retrieved 30 May 2007 from http://www.coc.cc.ca.us/departments/ENGLISH/Guide/wizard1_200-599/500-599/517b.html. [1] Language. Webster’s International Dictionary. 1998. Trident Press International, Florida USA. P716. [2] Orwell, George. Politics and the English Language. 1946. Retrieved 30 May 2007 from http://www.mtholyoke.edu/acad/intrel/orwell46.html. [3] Language politics. Retrieved 30 May 2007 from http://en.wikipedia.org/wiki/language_politics. [4] Anderson-Krome, Christopher W. What is Language? Retrieved 30 May 2007 from http://www.sebsteph.com/Professional/Bart’s%20class/Rankenfall99/candersonkrome.html. [5] Sample Essay. The COC Guide to Writing: Online Edition. Retrieved 30 May 2007 from http://www.coc.cc.ca.us/departments/ENGLISH/Guide/wizard1_200-599/500-599/517b.html. [6] Sample Essay. Ibid. [7] Ibid.

Automobile collision with serious injury

Yes, as a registered nurse and as a human being, I am obliged to stop and perform first aid should I see an automobile collision with serious injury. According to the Bureau of Labor Statistics, registered nurses (RNs), regardless of specialty or work setting, perform basic duties that include treating patients, educating patients and the public about various medical conditions, and providing advice and emotional support to patients’ family members. This definition shows that there is also the public included among the responsibilities of registered nurses. Nurses have for many years been awarded the top ranking in opinion polls about which occupations are most trusted by the general public.Some people might opine that nursing duties only relate to clinical settings and they tend to focus only nurse-patient relationship. Duties of the nurse exist only within the parameters of the hospital. Some might even argue that such intervention in roadside emergencies can get a nurse int o legal complications. But then, nursing is a profession that the public depend on for support and care especially in emergency situations.Historically, nurses have been associated with emergency responses. In early times, even though nurses were not as much educated and trained as the nurses of today, they offered their nursing services with great dedication and motivation. They were known for their self-sacrificing nature and offering a human touch that says â€Å"I care.† Nursing history is replete with examples of nurses who have knowingly incurred great risk in order to care for those in need of nursing or to contribute to the advancement of health science. In the United States, the Civil War is cited regularly for the role of volunteer nurses and for the stimulus it gave Clara Barton to organize the American Red Cross, which she eventually accomplished in 1881 (Williams, 2003). That humane touch has been characteristic of the nursing profession.The first plank of the Co de for Nurses states â€Å"The nurse provides services with respect for human dignity and the uniqueness of the client, unrestricted by considerations of social or economic status, personal attributes, or the nature of health problems.† This central axiom of respect for persons directs the profession (ANA, 1994). The nurse is not at liberty to abandon those in need of nursing care. According to Gebbie and Qureshi (2006), â€Å"The fundamental goal of nursing, to assist individuals to their highest possible level of functioning in the face of health and illness challenges, is never more needed than under emergency conditions†. This means, a registered nurse is obligated to attend to the wounded person in a roadside emergency.According to the Code for Nurses, nurses may morally refuse to participate in care, but only on the grounds of either client advocacy or moral objection to a specific type of intervention. As applied to nursing, a moral obligation exists for the nur se if the following four criteria are present: The client is at significant risk of harm, loss, or damage if the nurse does not assist; The nurse's intervention or care is directly relevant to preventing harm; The nurse's care will probably prevent harm, loss, or damage to the client; The benefit the client will gain outweighs any harm the nurse might incur and does not present more than an acceptable risk to the nurse (ANA, 2006). In the case of the roadside accident, the victims need to be attended to by a healthcare professional. Prompt medical attention by the RN can make a difference between life and death. Moreover, there is no personal risk. Hence there is a moral obligation on the part of the nurse to attend to the victims.Society has come to rely on nursing and to expect that it will rise to the health demands of virtually any occasion. The only problem registered nurses encounter during such roadside interventions is that they may be forced to take decisions beyond those t hey are qualified for. But then, they can be protected by the Good Samaritan Doctrine which is a legal principle that prevents a rescuer who has voluntarily helped a victim in distress from being successfully sued for ‘wrongdoing.’ The purpose of this doctrine is to prevent people from refusing to help for fear of legal repercussions if they make mistakes in treatment (Neumann, 2005).The practice of the professional nurse extends beyond the confines of the immediate setting where the nurse practices to the broader environment (AU, 2006). According to a survey of many nurses all respondents claimed to have medical assistance and would do so again, but about half of them would not do so unconditionally. However, no respondent has experienced legal complications from providing medical help though they had â€Å"heard† or â€Å"read† of such cases. Thus, it is the moral obligation of a registered nurse to help any accident victim in an emergency situation.Crit ique of Journal Article:Gebbie, K., Qureshi, K. in the article titled â€Å"A Historical Challenge: Nurses and Emergencies† (September 30, 2006) reviews the beginning of emergency nursing as a specialty. The authors also discuss the 21st century expectations about nursing during unexpected disaster situations and various nursing roles related to emergency care. The article is detailed and has many links to related articles.The article says that both paid and volunteer nurses have played a huge role historically in fighting epidemics, HIV and AIDS. Later, nurses became known for their wartime services. By the middle 20th century, emergency rooms came into being. Today, emergency care has become a nursing specialty. The authors then point to the growth of the International Committee of the Red Cross and the International Rescue Committee. The role of the nurses in local public health emergencies is highlighted. The authors conclude that nurses have been key players during vario us emergency situations in the past. In the future, any kind of emergency in the community can impact the public's health and nurses are needed for prevention, surveillance and response of every type.At the end of the 20th century, national thinking about emergency preparedness led to two important developments: identification of the key competencies needed for effective emergency response, and increased attention to planning for and practicing emergency response. The authors point out that it was necessary for nursing to identify the core abilities needed to become a part of an emergency response team and perform well. Therefore the UG nursing curriculum was adapted by the International Nursing Coalition for Mass Casualty Education (INCMCE) to assure communities that their professional nurses were competent to respond when needed.The article includes tables that list the competencies for public health workers, and the currently available emergency response competency sets applicabl e to nursing and the sources from which these data can be accessed in their entirety. Today, it has been recognized that there needs to be an inter-agency, interdisciplinary response, and that nearly all emergencies have potential health consequences. The authors conclude that nurses will continue to be key players in the local and national level emergency response as we move through the 21st century and that the fundamental goal of nursing, to assist individuals to their highest possible level of functioning in the face of health and illness challenges, is never more needed than under emergency conditions.The article is written in chronological sequence and is highly informative. The authors discuss present day trends in detail in the context of the terrorists attack on the World Trade Center and Hurricane Katrina. The included tables and references prove to be very useful in understanding the competency sets needed for emergency responses. This article underlines the need for comp etency in emergency response. This means nurses should be given better basic and continuing education and should be trained to meet such emergency situations through hospitals, public health centers, and community drills. Bibliography:Internet Sources:U.S. Department of Labor. Bureau of Labor Statistics: Registered Nurses. Occupational Handbook. http://www.bls.gov/oco/ocos083.htmAU (2006). School of Nursing: Our Philosophy. http://www.nursing.auburn.edu/about-us/our-philosophy.htmlWilliams, Robyn (2003). ABC Radio National Broadcast: The Ethics of Nursing in the Third Reich. Adelaide Institute. http://www.adelaideinstitute.org/Holocaust/nursing.htmPrint and Journal Sources:Gebbie, K., Qureshi, K. (September 30, 2006) â€Å"A Historical Challenge: Nurses and Emergencies†OJIN: The Online Journal of Issues in Nursing. Vol. #11 No. #3, Manuscript 1. Available: www.nursingworld.org/ojin/topic31/tpc31_1.htmANA (1994). Ethics and Human Rights Position Statements. Risk versus Respons ibility in Providing Nursing Care. http://www.nursingworld.org/readroom/position/ethics/etrisk.htmANA (2005). Code of Ethics for Nurses with Interpretive Statements. The Center for Ethics and Human Rights. http://www.ana.org/ethics/code/protected_nwcoe303.htmNeumann, Karl (2005). Are you a Good Samaritan. News Share. Nov/Dec 2005. http://www.istm.org/publications/news_share/200512/samaritan.aspx